How Can CMS Impede Your SEO Activities?
Definitions:
Let us begin with the definitions of the two terms under discussion.
SEO (Search Engine Optimization) refers to the various techniques and practices used to attract more traffic from search engines.
CMS (Content Management System) is a software package which enables the user to manage, publish, store and retrieve large amounts of online data.
It is clear from these definitions that SEO and CMS relate to different disciplines. Combining these two items as one entity has many advantages for the users, but the process has to be handled with special care and precision to avoid the many pitfalls on the way. We shall consider some of these problems in the following paragraphs.
Problems with CMS:
In most cases, the CMS systems are not designed for working in tandem with SEO.
Most SEO personnel have a non-technical background and will not be able to handle the CMS functions.
Most CMS users, such as content authors, are not familiar with SEO and its requirements.
Content authors are also not conversant with the SEO tools used to create web content.
Most CMS systems are not search engine-friendly and will negate the efforts of SEO.
Many CMS systems do not allow correct Meta tags with ?title? and ?description? to content, which are crucial for search engines to index the pages.
As search engines are programmed to limit the number of dynamic URLs they index, it is advisable to use only static URLs as much as possible.
Fortunately, almost all of these deficiencies are correctable and should be addressed before the SEO with CMS combination can be successfully implemented.
Choosing a good CMS:
The first emphasis should be on quality. The chosen CMS should also be compliant with all legal requirements and be search engine-friendly. It should pass the W3C online validation test. Another important factor is that the chosen CMS should be standards compliant and that the site uses the correct web codes.
Of late, it is being observed that many CMS, especially in the open source segment, are designed with very high standards. However, their commercial counterparts are lagging behind in this respect.
There are other areas of concern, too, such as the code layout scheme, which often uses the obsolete tables as the layout base. The present trend is to supplant it by the CSS method, which offers better accessibility.
Similarly, the old flat layer (raster) layout scheme is becoming outdated and is being superseded by the vector system, with tremendous advantages such as replacing 2D with 3D systems (employing the x, y, and z axes).
The importance of quality:
As a group, CMS developers do not appear to appreciate the importance of quality control and how lack of quality affects the commercial success and viability of an organization. They should realize that compliance with web standards take precedence over all other factors. Quality management in CMS should be top class if the website is to achieve brand recognition and financial prosperity. It is therefore advisable to recruit new managers with specialist knowledge and experience in the latest quality control techniques.
SEO with CMS:
There is no gainsaying the fact that the combination of SEO with CMS will achieve significant improvements, and that all companies will eventually adopt this method. When you use an up-to-date, high-quality CMS, you can be sure that you are moving ahead of the competition in your field.
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Source: http://internet-marketing-guide.org/how-can-cms-impede-your-seo-activities/
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